In this blog post I look at photographing portraits and offer some advice on how to get good results.
1. Personality of the client. A good portrait photograph should reflect the personality of the client, their life, or their interests. It’s crucial to keep this factor in mind above all else. Your portrait photographs should be a window into your client’s life. You need to have a genuine curiosity about people you have never met; you need to look for the finer details that fill out their lives. The photo to the right is of the actress and model, Kelly Brook. It’s far removed from the normal glamour shots you see of her - it’s more girl-next-door, which was exactly what we were looking for.
2. How to get to know your subject - and get them to relax! Before the shoot starts, I spend 20 about minutes talking with my client, breaking the ice and building rapport, as we discuss what sort of photographs we hope to get out of the photo shoot, and perhaps practicalities such as location and lighting, as appropriate. Once you start taking photos your client will often be nervous and you should allow for this. Giving your client something to do, say,
getting him or her to use an object they work with or use regularly is a good way of getting them to relax, and it shows their personality in action - and it is always better than getting them to strike a pose, which often just makes clients uncomfortable. I chat while taking photos and try to have fun with the client since this brings out the character I am trying to capture. The photo to the left is of a yoga instructor getting into a yoga pose.
3. Think about style. The style of photographs you take for a particular portraiture session is one of the ways you can show the personality of the subject. Depending on who you are photographying, you could take classy, formal, light hearted and relaxed, contemporary, candid or animated photos - your freedom in tone and style is unfettered, but you should tune style to match the your client’s personality. In this way, style is one of the windows into your client’s world. Ask your client what sort of style of photograph they have in mind, and be prepared to make suggestions, but be flexible. Your intuition is there to help you, so listen to it.
4. Location, lighting and background.
a) A studio is a great place for taking portraits because the photographer has such control over background, mood and the angle at which light will strike the client. However, do not think that you need to have a permanent studio. I took the shot to the right in the corner of my friends front room.
A really good studio will have great natural lighting, of which you can take full advantage. In addition, you can set up your own studio lights. You can put lights on stands or have them hang from the ceiling. You can set up umbrellas and other diffusion equipment. You’ll find that the most flattering light is soft, off-camera light. Soft boxes also give good results. Experiment with light banks, one on either side of the camera; these will effectively rule out shadows. Check out the portable flash kits in my on-line shop. You really do not need much more than a couple of lights, light stands and umbrellas. Allow for about 20 minutes to set them up.
b) The subject’s own home will often have good light near a window, and of course setting the subject in their own home, places them in their natural environment - a place which reflects their personality. Try placing the client near a large window (often north facing is best) and then experiment with white reflecting card. If you do opt for this option, make sure you experiment with a tripod because you will have to use lower shutter speeds, which will make you vulnerable to camera shake.
c) Portraits taken outdoors offer natural light - full sun light, or soft light in the shade of trees or in the shadows of buildings - and variety in backgrounds. Hard sunlight is best avoided since it can give unkind shadows on faces. Waiting for the soft golden light of late after noon/early evening will gift you the best light of the day. If you do take photos on a sunny day, use a reflector, or flash, to fill in shadows underneath the eyes.
5. Don’t get too close, too soon. Starting with close up shots often makes clients nervous. Instead, I set a longer focal length, or I set a wide focal length and then step back a bit to show the subject within the
environment we have chosen.
6. Click and show. Showing the subject your first few good photos is the great ice breaker at the start of the shoot; it give the client confidence since he or she can see how good they look. This also helps to show the client what you are attempting to achieve with the photos.
7. Panning for gold. Don’t feel bad if you click off dozens of shots and only find a few good ones out of the batch. You might find that you take 50 images and only get one that gives you what you are looking for. As you grow in experience, you’ll have a clearer vision of what you are looking for, and you’ll be more efficient at finding the sweet spot.
8. Getting technical. Experiment with low ISO settings, prime (as opposed to zoom) lenses, and with a tripod. Playing around with these three factors will give open your portrait photography up to new potential. A tip if you don’t have control over your background is to use a long, but fast lens, say a 300mm 2.8 lens, because fast telephoto lenses don’t have much depth of field, which means that your client’s nose and eyes will come up sharp, but the background - things that could distract the viewer’s focus - will end up blurred.
9. Your SLR body. You don’t need to have a top of the range digital SLR - a mid range will do to start off with. However, once you start to find your feet and are looking for regular work, invest in a decent SLR body. I use a Canon 5D - it does everything I ask of it. Check out the shop on this site, and read the reviews of the various products on offer.
I hope you find this blog post helpful. If you do, feel free to comment on it, and please consider bookmarking it on your favourite social bookmarking site. There’s a link below to a handy site, Social Marker, which allows you to make quick and easy bookmarking entries (it populates the entry for you).





